Abstract:
In the competitive market economy, strategies and policies developed
by the management have a particularly important role.
In the current national and global economical context, a company that
is integrated or not in the agricultural field will be able to maintain its
position market by providing high quality products and services offered on
the market and by promoting marketing techniques, leading to attracting
clients and increasing sales and profitability.
Therefore, an economic and financial analysis of the integrated unit is
necessary, which has a fundamental role in evaluating, adjusting and
improving economic and financial performance. Economic and financial
analysis is at the base of the feasibility studies and economic evaluation of
the firms, highlighting the strengths and weaknesses, opportunities and
threats.
Economic and financial analysis has a permanent character, whether
performed by a section of the company or by companies specialized
consulting or auditing.
Taking into account the increasingly wide range of methods and
techniques of economic and financial analysis and anticipation of market
changes, logistical services, techniques and promotional methods, made
factors reach concerned, the authors show the importance of agricultural
marketing, which can become a real institution designed to guide the
agricultural and food production according to demand, but also to find
moments, places and methods of recovery of the best conditions, both for
farmers and processors and consumers.
